Foodservice and retail inspiration from the protein experts.
WE WORK SIDE BY SIDE WITH OUR PARTNERS, DEVELOPING SOLUTIONS FIT TO GROW YOUR BUSINESS.
Whether you’re looking for innovative new products or recipe ideas for the next hot menu item, our culinary experts bring structure and valuable insights to the development process. We’ll take a holistic look at your operations and target segments, adapting industry trends that are relevant to your menu or retail offerings.
West Liberty Foods Culinary Process
Menu Development and New Product Innovation
Discuss your menu goals and objectives
Build the team to address your needs
Ideate paper concepts based on consumer insights and trend research
Create complete recipes driven by our manufacturing capabilities
Present to your R&D and purchasing teams
Move to commercialization
BRINGING PRODUCT AND MENU INNOVATION TO LIFE.
At West Liberty Foods, R&D is defined through efficiency and expertise. Our team is led by Andy Jaspers, who has worked in the food industry for almost 30 years. Under his guidance, the R&D department turns original chef-driven concepts into operationally feasible products. The team is involved in every step of the innovation process, with effective communication playing an integral role in successful product development. Our R&D specialists bring their knowledge of customization, food safety and operational needs to every project, ready to tackle any challenges our customers may face.
THERE’S NO LIMIT TO OUR CULINARY CREATIVITY.
We’re always thinking outside the box to create meaningful, relevant solutions for our partners. Since development requests come from many angles, our recommendations are shaped by a combination of consumer research, inspiring flavor trends and culinary ideation sessions. Whether it’s creating a unique product offering from an underutilized cut of protein, improving nutritional content or developing signature flavor systems, we always go above and beyond for our partners.
INDUSTRY INSIGHTS: KEEPING YOUR OFFERINGS ON TREND.
Our team keeps a close eye on industry trends that truly have the power to transform your business. Here are some of the ways West Liberty Foods can help you develop products and LTOs that not only reflect the tastes of today’s consumers but also align with your retail or menu strategy and sales goals over the long term.
Globally influenced flavors show no signs of slowing down. Our sous vide products—such as Chili Verde Pork, Thai Red Chili Chicken and Peri Peri Chicken—are developed to showcase bold, ethnic-inspired ingredients.
ELEVATING COMFORT CLASSICS
Made with a variety of proteins and flavor profiles, hearty items like meatballs and sausages are making a comeback. We offer fully cooked proteins to meet that demand.
We recognize the importance of clean labeling initiatives and offer many antibiotic-free turkey, pork and chicken products, along with gluten-free, MSG-free and reduced-sodium options.
FAST FOOD TRANSFORMATION
QSR-plus and fast casual operations are changing what it means to serve fast food. West Liberty Foods combines quality and innovation with flavorful fully cooked IQF products like chicken wings and unique breaded appetizers.